Create dialogue around dance
In Alberta, groups like the Edmonton Dance Pack are raising concerns about a lack of dance coverage by local presses.
The rise of the internet has resulted in the economic decline of newspapers. Cut backs are happening industry-wide and not only dance coverage is suffering. We are struggling for recognition in the press alongside all other art forms.
We at CADA/BC propose two approaches to keeping discussion around dance vibrant and relevant to a public. One is to argue for the re-instatement of dance coverage in papers like the Vancouver Sun. Another is to develop new ways of creating dialogue around dance.
1. Let your local papers know, in a quick email, that you are interested in dance and that you would like them to cover it:
- Editor-in-Chief Lucinda Chodan
- Managing Editor Stephanie Coombs
- Arts & Life Editor Keri Sweetman
The Edmonton Journal
- Editor-in-Chief Lorne Motley
- Managing Editor Monica Zurowski
- Entertainment Editor Ruth Myles
The Calgary Herald
2. Create and invest in new methods of promoting and responding to dance:
- Initiating dialogue around dance via social media platforms engages folks from your community and can reach a larger audience who may not otherwise be familiar with dance arts.
- See this great post on our site about social media advertising.
- See this other great post on our site about YouTube marketing.
Develop a voice on Twitter, Facebook, YouTube, etc.
- In response to what Jennifer Mesch sees as a lack of in-depth coverage of dance as a serious and active art form in Edmonton, she has started a blog:
It’s not a blog about her, but is a place to read about dance in Edmonton and the larger dance community. She also offers dance-related resources and relates dance to other art forms as well as topics in science and culture.
- See these links below for other great examples of individuals, companies and organizations creating dialogue around dance:
-discussions on training and more, Mascall Dance news.mascalldance.ca
-visual mosaic of dance, Yvonne Chew vancouverdanceproject.blogspot.ca
-articles, research, Justine A. Chambers justineachambers.com
-dance advocacy, articles, Tonya Lockyer tonyamlockyer.blogspot.ca
-weekly show, Evi-Dance Radio evidanceradio.com
-wealth of resources, Dance Alive artsalive.ca/en/dan
-hip hop dance news, The Dancers of Toronto thetdotblog.com
- There are many examples out there, including our very own blog and resource collection. Share your sites with us and we will share with our Membership.
- Most blog-style webpages allow for viewer-feedback. If you are not interested in initiating a conversation, but benefit from the work of others, let them know by commenting or sending them a quick message.
Develop a blog, conduct interviews, record podcasts, share videos.
- The strength of a site in search engines like Google is determined by many factors, including how many people link to your site from theirs. When posting content online, make it interactive—for example, see my bio.
Link to your colleagues, collaborators, favourite artists from your site(s).
Dance is a difficult art form. By pooling our resources, sharing our knowledge, challenging our ideas around dance and baring our passion, we will keep the form vibrant and alive for all to see.